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Leadership Team

Our team's story and what we're all about

Jay Wilkins, ND, CEO

Jay Wilkins is a doctor of naturopathy who has been practicing health and wellness modalities for over 25 years. From 1993-2005, Dr. Wilkins operated a fully staffed wellness center with a focus on electro-dermal screening, homeopathy, functional medicine, energy medicine, massage therapy, detox programs, non-invasive health screenings, and herbal remedies.

In 2005, Dr. Wilkins became interested in the revolutionary 1998 Nobel Prize winning research on nitric oxide (NO) nutrition. He was so captivated by this groundbreaking research, that he sold his practice and began sharing the benefits of nitric oxide through lectures and product development. Dr. Wilkins also integrated teaching the Pulse Wave Analysis: a non-invasive vascular screening that indicates arterial constriction, congestion, stiffness and blockage and how over time specific nitric oxide nutrients can cause a reversal of chronic conditions.

In 2013, Dr. Wilkins created Bionox with his flagship nitric oxide nutraceutical, M3 Ultimate Nitric Oxide Nutrition. He has been pioneering products that activate the body’s innate power to realize optimum health ever since

Dr. José B. Vázquez-Tanus - Advisor

Dr. José B. Vázquez-Tanus is board certified, Medical Director of Doral Cardiology, is an experienced clinical and research cardiologist.   His philosophy and practices are a blend of both Western and Eastern medical therapies. He offers a custom fit, personalized, evidence-based medicine best described as “integrative" and defined by a functional all systems-based approach to well-being.


With his holistic knowledge understanding of both sides of the healing process, he can help each patient choose the best cardiovascular course of action for their problems providing both immediate and long-term relief and cure, respectively, always avoiding as much as possible the toxic level. Dr. Tanus serves as a key Advisor for Bionox, focusing on our Practitioner distribution network, and on specific applications of our products that support cardiovascular health and peak performance. 

James VanBrocklin, COO

James VanBrocklin is a serial entrepreneur who has founded, funded, and scaled numerous successful businesses. Recognizing the challenges of formulating and launching a new, premium supplement line James, cofounded with his brother, Dana, NutraLinkUSA to increase the efficiency of product development from formulation manufacturing, branding, and marketing to DTC sales platform development, consumer education and logistical management. James recently sold his interest in NutraLinkUSA to focus more time and energy on BioNox.

Working with start-ups to midsize to large brands, James and his team handled everything from creating product formulations, assisting with FDA compliance guidelines, designing and creating effective branding, helping with specialized packaging, and manufacturing products in an FDA-registered cGMP/NSF manufacturing laboratory, that provided the required FDA certifications.

Representing dozens of U.S. manufacturers in the food, beverage, dietary supplement, cosmetic, health & beauty industry, James is known for his passion for quality, formulating efficacious products that work. He is a nutraceutical operation’s expert, and is an expert on providing “white glove” concierge services in the custom manufacturing industry.  

James cofounded Bionox to commercialize and proliferate products based on the powerful health and wellness properties of nitric oxide. He brings decades of supplements industry experience, and entrepreneurial expertise to the day-to-day operations of Bionox.

CFO, CLO, General Counsel

Craig D. Allen has more than 30 years of wealth management and investment banking experience. For the past fifteen years, he has focused increasingly on serving as an interim, fractional/consulting, and full-time CFO, with an emphasis on supporting the development, scaling, and success of start-up and early-stage businesses. He has served in CFO roles with more than 25 companies. Allen’s experience includes a strong background in capital markets, investment banking, financial/wealth management, and financial planning for individuals and businesses.

Allen holds a Juris Doctorate (JD) degree from Concord Law School at Purdue University Global (2021), a Master of Pacific International Affairs (MPIA) degree from the Graduate School of Global Policy and Strategy (GPS) (formerly the Graduate School of International Relations and Pacific Studies) at the University of California San Diego (2003), and a Bachelor of Business Administration (BBA) degree in Finance from Stephen F. Austin State University (1990). Allen also holds the Chartered Financial Analyst designation (CFA); is a Certified Public Accountant (CPA), is a Certified Financial Planner (CFP); and holds the Certified Investment Management Analyst (CIMA) certification.

Maria Mero, Customer Support Manager

I have many years of experience working in customer service and teaching English. I am also bilingual (English and Spanish). I am here to help you get the best products and make your customer service experience super pleasant! It is rewarding to hear so many good results obtained from the products ordered. I want to help you in whatever way possible . It is gratifying to be part of the Bionox family and be able to assist others with their health! I enjoy reading ,exercising and teaching. I look forward to hearing your great results from using these magnificent products. Call me :)

Gary Gobeli, National Sales Manager

Gary is a senior manager with over 35 years of experience in sales, marketing, distribution, and broker management in the Natural Foods Arena. He is skilled in evaluating market trends, sales channels, and people, and is excellent in developing and implementing goal-oriented strategies. He has an experienced background in all phases of the distribution process and has worked with manufacturers and distributors as well as owning and running a brokerage and Master brokerage company. He is adept at establishing, building, and nurturing strategic relationships.
Gary started in the industry in the 1980s with Futurebiotics when they were in Vermont, then went then to work with Palko Distributing in 1990. In 1993 he started his own brokerage company in the Midwest, Gobeli Marketing. He pioneered Burt’s Bees, Avalon, and Reviva. Thursday Plantation, Michaels, New Chapter, and Megafoods (at different times), and many other lines. In 1997 he took over as the National Sales Manager Hsu’s Ginseng. He then became the Midwest regional for Atkins, where he put the line in Kroger, Meijer’s, KEHE, and everywhere else. He then went on to handle national Sales for Symbiotics In Sedona. In late 2001 he started Alternative Sales Management. He has been working with startups and smaller companies since then.

Rob van der Ven, Team Bionox Europe

My mission is to help people improve their health with evidence based nutrition. This all came about because of my heart surgery at the age of 14. I became fascinated how to restore the body via natural interventions. Because of my background in chemical engineering, sales, medical and orthomolecular training, I became inspired by the M3 formula and the nitric oxide solutions Bionox has to offer. 4 years ago I started promoting Bionox products at trade fairs throughout Europe and in private practice. I am amazed by the results every day! I am proud to be spreading the “Motivating Wellness” message to doctors, individuals and therapists in Europe, the Middle East and Asia as a part of the global Bionox Team.

Matthew Crowder, CTO/CMO

Matthew has more than 20 years of experience creating applications and web-based solutions for fortune 500 companies that include Delta Airlines, T-Moble, and Airlines Reporting Corporation to name just a few. Matthew's focus at Bionox has been primarily in e-commerce, specializing in fulfillment, logistics and marketing technologies.

Matthew has been part of the Bionox team from the very beginning and is a fervent believer in and user of Ultimate Nitric Oxide Nutrition.